Dalli’s history
We have long regarded sustainable and socially responsible business practices as a key prerequisite for our success. We offer products and processes that meet the highest standards. We attach the greatest importance to safety, quality and the environment throughout the entire product life cycle.
We are regularly checked by a large number of internal and external audits and inspections by the authorities to ensure that we are implementing our sustainability concept. In addition to system certifications, there are also various product-related standards such as those of the BDIH, NATRUE and daab. We follow all of these and have consciously signed up to them.
1845
Company foundation
Foundation of the company in Stolberg in the Rhineland
Start of soap production
Construction and installation of the first boiling kettle for soap production for laundry and body care soaps. Delivery and distribution of the soaps in the company’s own shop and via handcarts and horse-drawn carts.
1867
Specialisation and expansion of soap production for the textile industry.
1868
Licence granted to a Paris-based company
1885
Start of powder production
Start of washing/soap powder production under the name DALLI-SEIFE. Modern and progressive, the factory’s own electricity is generated by a hydropower-driven turbine
1899
Dalli becomes a brand
The name “dalli” is registered and protected as a trade mark at the Imperial Patent Office. As early as 1890, the company has its first telephone connection.
1909
Company moves to its current headquarters
Acquisition of a new company site in Zweifaller Strasse in Stolberg in the Rhineland – not far from the former company headquarters. A pioneering move at the time, typewriters are used as early as 1904 and the company employs its own advertising specialist.
1913
Start of industrial mass production
By investing in the very latest technology, the site was converted into a modern large-scale operation, which already employed 150 people at the time.
The increased demand led to the opening of the (first) branch in 1910 and by 1912 the first lorry was driving dalli products to its customers.
1938
Acquisition of two soap production facilities
Takeover of two soap factories in Berlin and Vienna. The company grows and has more than 700 employees at this time.
1960s
Entry into the private label business
The production of the “Tandil” brand for the retail customer Aldi laid the foundation for private label production.
1970s
Expansion of the private label business
The positive business development led to the expansion of the production facilities in Stolberg, which now employ around 2,000 people.
Investments were made in facilities for employees on the company premises, such as a company canteen, a health centre, a social building and a company library.
1979
Expansion of laundry care expertise
Acquisition of NICCO-Werk GmbH, based in Bonn-Beuel, to expand the brand and product range for laundry care.
1992
Takeover of a Dutch detergent factory
Acquisition of the detergent factory and brand De-Klok in Heerde, the Netherlands, to strengthen the brand and private label business with over 100 employees.
1995
Further expansion course
Takeover of Dutch company DICOM B.V. and Reinelt Produktions-GmbH with sites in Heerlen-Hoensbroek, Friedberg and Westerburg, each with around 150 employees, to expand the product range.
1997
Expansion of beauty care
Acquisition of the cosmetics and body care manufacturer WIN COSMETIC GmbH & Co. KG in Flörsheim-Dalsheim with around 270 employees.
2001
Expansion of the body care spectrum
Foundation of CULT COSMETIC GmbH & Co. KG at the Weinheim site.
2002
Expansion of the aerosol business
Foundation of WIN AEROSOL GmbH & Co. KG at the Westerburg site.
2007
Entry into the natural cosmetics business
Takeover of CEP Cosmetic Entwicklungs- und Produktionsgesellschaft mbH from Salzhemmendorf.
2010
Entry into the industrial business
Takeover of a Spanish bleaching production facility with almost 70 employees.
2012
New washing powder plant
Acquisition of a washing powder production facility in Warth, Austria, with more than 60 employees.
2012
Withdrawal from bleaching production
Withdrawal from the Spanish bleaching market and simultaneous sale of the Spanish production plant.
2015
Expansion into Romania
Takeover of a production facility in Timisoara (Romania) with more than 195 employees.
2017
Expansion of the private label business
Expansion of the brand business to include the brand rights to DASH for Germany, Austria and Switzerland and acquisition of the brand rights to BONUX in geographical Europe (excluding Turkey) with a focus on the Eastern European market.
